Olaif e-Commerce Mobile App

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User Persona

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The creation of personas for our four target markets enhances our understanding and helps identify the unique pain points of each user group, including working adults, first jobbers, housewives, and university students.

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User Journey

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The user journey map revealed how important  to generate leads by promoting OLAIF app and create a user friendly E-commerce app for users.

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Usability Findings

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I, along with UX designer team, conducted 2 rounds of usability studies on high-fidelity prototype. We have 5 participants for each round.

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Round 1 findings

• There is a misunderstanding about Olaif's business and marketing concept. Participant thought that Olaif is a Multi-Level-Marketing.
• Information of stock validation in method of delivery is confusing.
• Additional information about Olaif need more explanation.

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Round 2 findings

• The user feels unsecure when using e-wallet on mobile app.
• The user needs more microinformation to validate their action.

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What I Learned

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• Initial and thorough research must be conducted to understand the real users when building an app from scratch. This enables us to gain valuable insights into users perceptions of the product we offer, how they feel about it, and how they interact with it.

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• Collaborating with stakeholders, project managers, designers, and back-end or front-end developers enables us to find the sweet spot in business strategy, design, and the system conveyed through the apps.

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• The Olaif referral program introduces a new concept to users, with each user having a unique approach to learning. To address this diversity, we produce creative videos to educate our users.

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