MABAR

Challenges

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77% of Indonesian show interest in gaming, particularly among the students. However, there is a negative perception of gamers from both parents and schools.

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What We Offer

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• Create a competitive game platform.
• Create a sense-of-pride through participation in inter-school tournament, where students have opportunity to represent their school.
• Build a positive community through discord and provide mentorship to develop their soft-skills.

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My Key Responsibilities

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• Design the interface for MABAR mobile app, ensuring a seamless user experience.
• Provide creative and UX-related direction and inspiration to the team of designers and collaborate with cross-functional teams such as Marketing and Website Developer (front-end or back-end) teams when necessary.
• Conduct stakeholder interviews to gather insights and document brand guidelines to ensure consistency across all design elements.
• Develop and implement a comprehensive design system to streamline the design process and maintain brand consistency.

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This is a glimpse of the design research process and brainstorming that occurs before we utilize a particular element.

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Takeaway

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1. Success to build MABAR's awareness among high school students:

• Today, more than 1,500 members join MABAR community on discord. It surpass the first goal which is 100 members
• 1.43K subscribers on YouTube

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2. MABAR creates a sense of pride through game participation. More than 700 schools in 10 Province in Indonesia participate in MABAR High School Tournament.

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3. University of Indonesia and MABAR conducted the research of E-sport as a new knowledge for parents and teachers. The result shows competitive gaming develops student’s personalities.

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